Universal Pictures’ Minions at Central St Martins

Collaborating with Light Motif, Universal Pictures and world renowned Art and Design College, Central Saint Martins, part of University of the Arts London, created a one-off, highly exclusive promotional fashion event where bloggers and high profile guests were taken on an immersive experience through design, music, dance and fashion, all inspired by the new ‘Minions’ film.


The brief for 120 foundation fashion and textiles students from CSM was to design and create garments and accessories, inspired by the little, yellow Minions from the original ‘Despicable Me’ films. 20 students were then selected to work on the project and the 10 best designers were then chosen to display their work at the event.